12 rules for choosing domain names
Brainstorm 5 Top Keywords
Make the Domain Unique
Only Choose Dot-Com Available Domains
Make it Easy to Type
Make it Easy to Remember
Keep the Name as Short as Possible
Create and Fulfill Expectations
Avoid Copyright Infringement
Set Yourself Apart with a Brand
Reject Hyphens and Numbers
Don’t Follow the Latest Trends
Use an Ajax Domain Selection Tool
(Source : www.seomoz.org)
Editor's note: to be frank, we do not follow all those rules ourselves! For instance, there are good non-.com names, although it is true they are less marketable or reach significantly lesser prices on average. Regarding hyphenated names. they would not be our first choice, but some have been sold for tens of thousands of dollars, although this is unusual. Rules are guidelines: you will learn from your own experience, and it pays sometimes to follow one's instinct. Nevertheless, the rules above can provide some good ideas or caveats. And you will learn more reading the articles listed in the menu bar on the right. Read also our advices for starters in the welcome page of the VALUE section.
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