Investing in Short Domains
With An Intro to Investing in Domain Names being the second most popular post (after the LLLL.com price guide) on 4 Letter Noob, I thought it was important to follow that up with this post — an Intro to Investing in Short Domains.
I posted this a couple days ago on Namepros and was initially intending on including it in the mid-April LLLL.com price guide, however I think it deserves it’s own post, plus the price guide is long enough as it is already!
If you’re new to domaining or new to short domain names, please understand that this post explains the large majority of terms related to short domain name investing. It will probably take awhile before you’ll be familiar or comfortable with these terms, but understanding the various terms and their valuations as reported in the LLLL.com price guide should help you better understand what your short domain names are worth.
4 Letter Noob currently only covers the 4 letter .com market and while 3Character.com has done a great job covering the 3 letter market, I’ve noticed that there isn’t a price guide covering the 5 letter market or the 4 letter. net market. I’ll try to include more information on these markets in the near future, as I know most 4 letter investors are also invested in either 3 or 5 letter names, and many are invested in all three!
BQB is keeping me very busy at present, but I promise that once BQB launches I’ll be updating 4 Letter Noob more often and moving 4 Letter Noob to it’s own dedicated server — with… a new theme The mid-April 2008 LLLL.com Price Guide will come out on the 18th. With that, I leave you with this guide. Enjoy!
C = Character. When seen in a domain name listing, the number of C’s refers to the number of characters in a domain name. In the domain name industry, the term Character refers to either a Letter of the English alphabet (A-Z) or a Number (0-9). A domain with many characters may have both many letters and many numbers. When used in conjunction with “V”, C takes on the meaning of Consonant.
L = Letter. When seen is a domain name listing, the number of L’s refers to the number of letters in a domain name. Letters are sometimes represented as C or V, when referring to a particular Consonant-Vowel letter pattern domain name.
N = Number. When seen in a domain name listing, the number of N’s refers to the number of numbers in a domain name.
Premium = A premium domain name is a domain name composed exclusively of letters: A,B, C,D, E,F, G,H, I,L, M,N, O,P, R,S, T. These letters are referred to as “premium letters”. A premium domain is, in other words, a domain devoid of: J,K, Q,U, V,W, X,Y, Z. These letters are commonly referred to as non-premium letters. The letters J, K,U, V,W, Y are considered by most domain investors to be of higher quality than the letters Q, X,Z. The letters J, K,U, V,W, Y are commonly referred to as “semi-premium” letters, whereas Q, X,Z are referred to as “bad letters”. These terms are used strictly in a reseller setting and currently hold the largest weight in the 3 and 4 letter markets. More information on premium letters and premium domains, along with many examples will be provided in the 4 letter (LLLL) .com section which is included midway through this guide.
As a general rule, Characters can be represented by Letters or Numbers. A 3 letter .com (LLL.com) is in other words, a type of 3 Character .com (CCC.com). Likewise, a 3 number .com (NNN.com) is also considered a 3 Character .com. Because all number and all letter domains, such as LLL.coms and NNN.coms sell for considerably more than other 3 character domains, domainers typically refer to them as LLL.coms and NNN.coms, and not CCC.coms (3 Character .coms), despite them being composed of 3 characters. The following are industry terms and an explanation of their meaning.
LL.com = 2 Letter .com. Two Letters from A-Z. They may be the same letter or different letters. Examples include: AA.com, BC.com, DJ.com, MX.com, YQ.com.
LN.com = Letter-Number .com. One Letter from A-Z followed by One Number from 0-9. Examples include: A1.com, B9.com, X2.com, Y5.com.
NL.com = Number-Letter .com. One Number from 0-9 followed by One Letter from A-Z. Examples include: 1A.com, 9B.com, 2X.com, 5Y.com. Notice the difference in letter-number placement between an LN.com and an NL.com.
NN.com = 2 Number .com. Two Numbers from 0-9. They may be the same or different numbers. Examples include 11.com, 21.com, 47.com, 90.com.
LLL.com = 3 Letter .com. Contains 3 Letters from A-Z. Examples include: AAB.com, ABC.com, JHD.com, OOO.com.
LLN.com = Letter-Letter-Number .com. Two Letters from A-Z followed by One Number from 0-9. Examples include: JH7.com, KL4.com, MM8.com, ZX2.com.
LNL.com = Letter-Number-Letter .com. One Letter from A-Z followed by One Number from 0-9, which is followed by One Letter from A-Z. Examples include: B2B.com, G4S.com, B3G.com, Y2K.com.
LNN.com = Letter-Number-Number .com. One Letter from A-Z followed by Two Numbers from 0-9. Examples include: C93.com, D22.com, B16.com, W40.com.
NLL.com = Number-Letter-Letter .com. One Number from 0-9 followed by Two Letters from A-Z. Examples include: 4DD.com, 3NT.com, 7WJ.com, 9QS.com.
NLN.com = Number-Letter-Number .com. One Number from 0-9 followed by One Letter from A-Z, which is followed by One Number from 0-9. Examples include: 2D4.com, 5Y7.com, 6R1.com, 3F2.com.
NNL.com = Number-Number-Letter .com. Two Numbers from 0-9 followed by One Letter from A-Z. Examples include: 40A.com 66V.com, 75J.com, 91R.com.
NNN.com = 3 Number .com. Contains 3 Numbers from 0-9. Examples include: 123.com, 300.com, 444.com, 747.com.
LLLL.com = 4 Letter .com. Contains 4 Letters from A-Z. Below we define different types of 4 Letter .coms.
Anti-Premium: A domain name that contains only non-premium letters. An anti-premium domain:
is a domain which is composed strictly of letters: J,K, Q,U, V,W, X,Y, Z. The term Anti-Premium is most commonly applied to 4 Letter .coms, however it also makes a good adjective to describe the 3 letter crap selling near min wholesale as well. Examples of Anti-Premium LLL.coms include: YXZ.com, VKQ.com, XZW.com, QKU.com. Examples of Anti-Premium LLLL.coms include: WKQU.com, XYQZ.com, YQUW.com, KQJV.com. Anti-Premium LLLL.coms are the lowest quality LLLL.coms on the market and are generally among the cheapest.
Single Premium: We use this term to refer LLLL.coms containing only one premium letter. Examples of Single Premium LLLL.coms include: JHXZ.com, UQTX.com, WQUE.com, EUWJ.com.
Double Premium: We use this term to refer to LLLL.coms containing two premium letters. Examples of Double Premium LLLL.coms include: ASWQ.com, BJKT.com, WVMG.com, HWRZ.com.
Triple Premium: We use this term to refer to LLLL.coms containing three premium letters. Examples of Triple Premium LLLL.coms include: ASDX.com, POSW.com, NWOO.com, XEEB.com. LLL.coms containing three premium letters are commonly referred to as “Premium LLL.coms”. Examples include: SAS.com, RTN.com, NPG.com, RSS.com.
Quad Premium: We use this term to refer to LLLL.coms containing four premium letters. Examples of Quad Premium LLLL.coms include: AAAL.com, FFLE.com, MNGO.com, GHPR.com.
We’re not going to be particularly strict on the letter Y as to its consonant and/or vowel status in this guide… There is little consensus on where the letter Y should fall. My personal belief is that it should be classified as a vowel when it takes the role of a vowel (examples: RUBY, HOLY), and classified as a consonant when it does not (examples: YAMS, YOLK).
CVCV = A 4 letter .com domain name which follows a Consonant-Vowel-Consonant-Vowel letter pattern. CVCVs are generally extremely pronounceable and are among the most valuable LLLL.coms. Examples include: MELO.com, MOFO.com, ZENE.com, LUMI.com. Many CVCVs are actual words in English or in another language and that partly contributes to their high valuations, on top of their immense brandability and obvious enduser potential.
CVVC = A 4 letter .com domain name which follows a Consonant-Vowel-Vowel-Consonant letter pattern. Examples include: NOOL.com, ROOX.com, BEER.com, MOOT.com.
VCCV = A 4 letter .com domain name which follows a Vowel-Consonant-Consonant-Vowel letter pattern. Examples include: ADDA.com, ELLO.com, INGE.com, UGFO.com
VCVC = A 4 letter .com domain name which follows a Vowel-Consonant-Vowel-Consonant letter pattern. VCVCs are often among the most pronounceable and desirable LLLL.coms, right up there with CVCVs. Examples include: OPAL.com, ONEX.com, ILEC.com, UQEN.com.
AABB = A 4 letter .com domain name which contains only 2 different letters, where “A” and “B” symbolically represent two different letters from A-Z. Examples include: CCDD.com, DDJJ.com, MMXX.com, ZZGG.com.
ABAB = A 4 letter .com domain name which contains only 2 different letters, where “A” and “B” symbolically represent two different letters from A-Z. Examples include: CDCD.com, DJDJ.com, MXMX.com, ZGZG.com.
Palindromes = A 4 letter .com domain name which contains only 2 different letters from A-Z. Examples include: CDDC.com, DJJD.com, MXXM.com, ZGGZ.com. Palindromes are commonly referred to ABBA-type LLLL.coms. They inherited the name Palindrome due to their identical nature when reading from left to right or right to left.
Triple Letter = An LLLL.com containing three of the same letter. These are sometimes referred to as Triple letter repeats in the case it is of an AAAB or BAAA letter pattern. Examples include: SSSJ.com, SWWW.com, HHGH.com, IJII.com. Notice how each of these examples showcases the Triple Letter LLLL.com differently. These are all considered Triple Letter LLLL.coms.
VVVV = A 4 letter .com domain name which contains four vowels. Examples include: AEIO.com, EUOU.com, IOUI.com, EAUU.com.
CVCCV = A 5 letter. com domain name which follows a Consonant-Vowel-Consonant-Consonant-Vowel letter pattern. CVCCVs are among the most popular 5L. com domain names which are registered and resold today. Examples include: RORRE. com, FOGGE. com, ZINNE. com, VISTA. com.
CVCVC = A 5 letter. com domain name which follows a Consonant-Vowel-Consonant-Vowel-Consonant letter pattern. CVCVCs are essentially CVCVs with an additional consonant at the end. Examples include: FALES. com, FIRAL. com, SAGEP. com, LINUX. com.
CVCVV = A 5 letter. com domain name which follows a Consonant-Vowel-Consonant-Vowel-Vowel letter pattern. CVCVVs are essentially CVCVs with an additional vowel at the end. Examples include: RAGOO. com, PARIA. com, MELOO. com, MONEE. com.
CVVCV = A 5 letter. com domain name which follows a Consonant-Vowel-Vowel-Consonant-Vowel letter pattern. CVVCVs are CVCVs with an additional vowel included before the second consonant. Examples: ZOOME. com, ROOMI. com, PIECO. com, MOOLA. com.
VCVCV = A 5 letter. com domain name which follows a Vowel-Consonant-Vowel-Consonant-Vowel letter pattern. VCVCVs are essential VCVCs with an additional vowel at the end. Examples include: ATOMO. com, EFOTO. com, ISAMI. com, OSIRA. com.
Due to the high prices CVCVs and VCVCs have been seeing lately, many 5L. com investors see CVCCV, CVCVC, CVCVV, CVVCV, and VCVCV as five of the most promising 5L. com alternatives to brandable LLLL. coms which are rapidly increasing in price.